Hyper casual games are a relatively new genre of mobile games that rush into the market and keep driving growth. Gamers across the world are playing more than ever before, with nearly 2.7 billion people projected to invest in mobile games US$77.2 billion in 2020.
Hyper casual games have firmly taken their place in the industry, with popular names like 5 Hoops by Voodo, Slo Mo Boy, Untangled 3D, Perfect Slices, and more. This genre isn’t only widespread but also an accessible category of games on the market.
As we came closer to the definition of hyper casual becomes more explicit, let’s take a look at the whole picture and identify what hyper casual games are and what their state is in 2020.
Defining hyper casual games
Hyper casual is a simply-designed game that doesn’t require complicated development architecture but allows a high level of involvement and offers excellent replay value. The game user interfaces are straightforward and aimed to engage as more users as possible.
The essence of these games is to live a short life but bring the utmost amount of money. Since there are plenty of them, publishers strive to build the games most easily with minimal design and mechanics, and of course, with a friendly UX.
Monetization of Hyper Casual Games
Hyper casual plays have a single type of monetization, which implies getting revenue from ads, in contrast to in-game purchases. The publishers’ business plan is to release the game as soon as possible and start getting money from ads shortly.
One of the best practices to monetize games is using rewarded videos. This type of monetization suggests watching an ad video in return to getting a free in-game item or opening the next game level. In addition to getting more paid more, including rewarded videos into the game enhances user retention and play’s longevity.
The duration value of a hyper casual game is low, and there are thousands of new games launched every day. This allows publishers to speed up their ROIs before the new trends appear.
Hyper casual games in 2020
The popularity of hyper casual games has no sign of stopping. Their easy-to-use UI and UX have the adverse effect of making lengthy localization processes unnecessary. If a game textbook doesn’t need to communicate goals textually, then translations are unnecessary.
The reason why these games are so widespread is their ease of use. This has made hyper casual genre successful business and entertainment across the world, be it North America, Asia, or Europe.
However, the development of the hyper casual games has become more tricky during the last few years. The issues regarding high competition emerge, forcing developers, publishers and marketers to find new solutions and pathways to promote their games.
Since so many hyper-casual plays are released every day, developers need to create brand-new features, mechanics to engage users, and outpace rivals. Hyper casual games have discovered a broad spectrum of new opportunities in the industry and it will be interesting to keep an eye on the genre’s growth in the nearest future.